Bachelor of Business Administration (BBA) is a 3-year full-time undergraduate course with twin specialisations to evolve the entrepreneurial and managerial skills among the students. The teaching methodology used is completely experiential wherein students learn from doing activities, live sessions, discussions, dynamic facilitation and immersions to produce highly competitive managers and administrators for the corporate and Government sectors.

The curriculum has been designed to develop a deep insight of the various aspects of the course into the students and help them emerge as a leader with transformational zeal to work & meet the global learning demand, recognise the opportunities around them, comprehend their capabilities, inner potential and facilitate in bringing it to the forefront with new business thoughts and handling them efficiently.

Highlight

• Industrial Visits and Workshops, Summer Internship Programs.
• NPTEL Certification courses by Indian Institutes of Technology (IIT Bombay, Delhi, Guwahati, Kanpur, Kharagpur, Madras, and Roorkee).
• CMIE (Centre for Monitoring Indian Economy) workshops to explore the facts and figures and their impact on the Indian Economy.
• Guest Lectures on the latest issues of national and international importance.
• Co-curricular activities to inculcate moral, ethical and cultural values along with development of management and leadership skills.
• Live interactive sessions with Alumni of the University.
• Continuous soft skills and aptitude trainings along with rigorous interview preparation from in house & outside corporate trainers and industry experts.

Career Prospects

After completion of this course, the students are capable of taking leadership roles in diverse public and personal sectors which include:

•  Retail,
• Banking,
• Management,
• PR & advertising and marketing,
• Income & advertising.
• Sales executives,
• Advertising executives,
• HR Executives, and
• R & D Executives by many Corporate and MNCs.

Eligibility: 10 + 2 with 40% Marks

Duration: 3 years

Programme Educational Objectives (PEO)

• PEO-1 To professionally prepare students to face business difficulties.
• PEO-2 To improve pupils' ability to operate as a team
• PEO-3 To close the knowledge gap between students' theoretical and practical understanding by implementing cutting-edge teaching methods
• PEO-4 To foster the growth of morally and socially responsible corporate leaders
• PEO-5 To improve pupils' hard and soft skills
• PEO-6 To encourage pupils' entrepreneurship
• PEO-7 Graduates will be able to contribute favourably to the business world.
• PEO-8 Graduating students will increase theoretical and applied understanding in business management.

Program Outcomes (PO’s)

• PO1:  The graduate of the BBA programme must exhibit maturity, professionalism, and teamwork abilities
• PO2:  Upon completion of the BBA program the students will have general idea of operations in business
• PO3:  After completing the BBA degree, the student will be able to analyse, research, and resolve important business problems
• PO4:  After completing the BBA degree, the student will be equipped with the particular knowledge needed to address difficulties that are unique to their field
• PO5:  After completing the BBA programme, the student will be able to use their knowledge of technology to improve their firm
• PO6:  The graduate of the BBA programme must exhibit Knowledge of Business Processes
• PO7:  Developing Capabilities for Critical and Analytical Thinking
• PO8:  Fostering social awareness and comprehending CSR, ethical, and sustainable business practices. Show consideration for social, moral, and environmental issues

Programme Specific Outcome (PSO's)

• PSO1:  Understand how theoretical studies are applied to real-time application-based approaches through case studies, work placement and on-the job training.
• PSO2:  Compare and contrast the theoretical understanding of organisational setting, tactics, and management with its application.
• PSO3:  Identify the conceptual and analytical skills necessary for sound decision-making.
• PSO4:  Recognize the dynamic and difficult business environment.
• PSO5:  Recognize the issues that the business sector is currently facing.
• PSO6:  To understand and analyse the financial market.
• PSO7:  Determine the various PEST (Political, Economic, and Social Technological) factors influence on changes of business environment
• PSO8:  Know the difference between the micro and macro marketing environments.
• PSO9:  Examine various accounting and financial concepts, such as the trial balance and balance sheet.
• PSO10:  Understand the international trade procedure and documentation.
• PSO11:  Analyze the various business research facets in the marketing, human resources, and financial fields.