IIMT University Meerut offers the Bachelor of Arts (Journalism and Mass Communication) BA(JMC) through department of journalism and mass communication. This three-year undergraduate program, structured under the CBCS pattern and aligned with NEP 2020 guidelines, provides comprehensive bjmc course details for students aspiring to build a strong career in the media and communication industry.

The curriculum is divided into six semesters and includes Core Papers, Department-Specified Optional Papers, and General Optional Papers. It is thoughtfully designed to meet both academic and industry requirements, focusing on developing students’ conceptual, creative, and operational skills. Key areas of study include press history, television program production and presentation, radio communication, public relations, advertising, film studies, news gathering, writing, editing, reporting, anchoring, and research activities.

The BA(JMC) program equips students with practical exposure and professional skills, preparing them to become competent media professionals. It goes beyond traditional learning by encouraging innovation, creativity, and entrepreneurship, enabling students to explore start-up opportunities and business ventures in the media industry. This approach places the university among the best journalism colleges in India, offering students a strong foundation for a successful and dynamic career in the limelight industry.

Highlight

 Professional Audio-Visual Studio with advanced production and broadcasting facilities.

 IIMT Community Radio 90.4 FM, providing students with hands-on experience in radio production, anchoring, scripting, and broadcasting.

 Daily YouTube News & Programme Production, enabling students to create digital content, news bulletins, interviews, talk shows, and documentaries.

 Training in Print, Electronic, Digital, and New Media through practical assignments and live projects.

 Research and Innovation in media studies, communication, advertising, public relations, and digital journalism.

 Internship Opportunities with leading media houses, advertising agencies, PR firms, and digital media organizations.

 Modern Editing Lab equipped with the latest video, audio, and graphic editing software.

 Industry Exposure through educational visits to newspaper offices, television channels, radio stations, and media organizations.

 Skill Development in news reporting, anchoring, photography, videography, podcasting, content creation, social media management, and media entrepreneurship.

 Regular Media Events, seminars, conferences, film screenings, and competitions to enhance professional competencies.

10+2 or an equivalent qualification from any recognized Board of Examinations, irrespective of their field of study, and should have achieved a minimum of 45% marks (relaxation according to reservation policy as per norms) in the qualifying examination.

Duration: 3 years

Programme Educational Objectives (PEO)

• PEO1:  Equip students with the necessary knowledge and skills to proficiently gather, analyze, and present information across diverse media platforms, including print, electronic, digital, and the film industry.
• PEO2:  Foster the development of ethical and professional values in journalism, emphasizing attributes such as fairness, accuracy, objectivity, and sensitivity to diverse perspectives.
• PEO3:  Cultivate a sense of responsibility in students towards society, the environment, and culture. Students will be attuned to regional, local, national, and international needs, as well as the United Nations' sustainable development goals.
• PEO4:  Encourage students to explore entrepreneurship and create their own media profiles, including YouTube channels, Instagram accounts, Twitter accounts, and media production houses.
• PEO5:  Enable students to apply critical thinking skills to analyze social-political issues, assess media content, identify biases, and evaluate credibility.
• PEO6:  Promote a commitment to ongoing self-learning activities, such as NPTEL courses, online courses, workshops, and conferences, fostering self-paced and self-directed learning for personal development, up-skilling, and re-skilling throughout life.

Program Outcomes (PO’s)

• PO1:  Disciplinary Knowledge-Develop a critical understanding of the concepts, principles, and theories of mass communication. Acquire knowledge and comprehension of journalistic principles, history, and practices across various media formats.
• PO2:  Problem Solving-Acquire knowledge of media format planning and the skills necessary for content production, from research and interviews to writing, editing, and meeting professional media standards.
• PO3:  Reflective Thinking-Create content for a wide range of media formats, including print, radio, television, films, and digital media.
• PO4:  Modern Tool Usage-Gain proficiency in using various media tools and software, such as video editing software, graphic design programs, and social media management platforms.
• PO5:  Leadership Readiness/Qualities-Develop the necessary public relations and advertising skills for employment in corporate industries.
• PO6:  Cooperation/Team Work- Understand and embrace social responsibilities as a media professional, catering to the needs of the local, regional, national, and international communities. Develop the skills and a sense of belonging to all sections of society and promote action for their upliftment.
• PO7:  Self-Directed Learning-Engage in innovative projects and explore opportunities for entrepreneurship in the media field.
• PO8:  Lifelong Learning-Cultivate sensitivity towards environmental threats and social issues while raising awareness about the sustainable goals of the United Nations Organization.

Programme Specific Outcome (PSO's)

• PSO1:  Develop the necessary skills and techniques for print media, including reporting, writing, editing, and proficiency in print software such as Adobe Photoshop and InDesign.
• PSO2:  Cultivate creative writing skills suitable for film, radio, television, and digital platforms.
• PSO3:  Gain expertise in using audio-video equipment for creative production.
• PSO4:  Familiarity with various media production software to facilitate content creation.
• PSO5:  Acquire a comprehensive understanding of the theoretical and practical aspects of electronic media production.
• PSO6:  Gain experience in both the technical and creative dimensions of digital and social media.
• PSO7:  Acquire the tools and techniques of Public Relations and Advertising.
• PSO8:  Develop an understanding of media laws and ethics, ensuring responsible and ethical media practices.
• PSO9:  Encouragement and readiness for self-employment opportunities.
• PSO10:  Gain awareness of social, cultural, and environmental issues, contributing to responsible and informed media practices.