IIMT University Meerut offers the Master of Arts in Mass Communication (MA-JMC), a two-year postgraduate program designed to develop skilled and industry-ready media professionals. This mjmc program is structured into four semesters under the CBCS pattern and focuses on building strong knowledge, creativity, and professional values among students.

The curriculum is crafted for enthusiastic individuals with inquisitive minds who aspire to become game changers in the media industry. It emphasizes the strategic application of modern media technologies and ensures the all-round development of students through a balanced mix of classroom learning, practical training, and industrial exposure.

Students benefit from industrial visits, hands-on experience in advanced media laboratories, and a strong focus on research methodologies. This approach enhances conceptual thinking, design skills, and practical understanding of the media landscape, enabling students to confidently apply their knowledge in real-time industry scenarios.

With its industry-oriented curriculum and emphasis on innovation and skill development, the program positions the university among the best mass communication colleges in India, preparing graduates for successful careers across various domains of the media and communication industry.

Highlight

• Innovative Media Lab for creative thinking and production. • MOJO Lab – The first of its kind Mobile Journalism & Citizen Journalism Lab. • Video Editing Lab for editing the films, news bulletin, documentary and current affair programs etc. • Journalism Data Lab facilitates with a back up of various national and international journals and periodicals and news clippings.

Programme Educational Objectives (PEO)

• PEO-1 The programme is to encourage students to demonstrate a high level of proficiency in research, writing, and multimedia storytelling, as well as possess the ability to adapt to new technologies and emerging media platforms.
• PEO-2 The programme aims to equip students with the necessary tools to effectively navigate the ever-evolving field of journalism and mass communication, while also promoting a global perspective and intercultural understanding.
• PEO-3 With a strong emphasis on practical experience and industry internships, the programme is to develop students as will enter the media industry with a deep understanding of its inner workings and be well-prepared to navigate its challenges and opportunities.
• PEO-4 The programme is to impart the students with the ability of ethical decision-making, ensuring that they adhere to professional standards and uphold the principles of integrity and fairness in their reporting.
• PEO-5 By instilling a strong sense of social responsibility, the programme encourages students to use their platform to promote positive social change and advocate for marginalized communities.
• PEO-6 To understand and involved in necessary self-learning activities (NPTEL, online courses, short course, workshops, conferences, seminars, symposiums etc) throughout life, through self-paced and self-directed learning aimed at personal development, up-skill and re-skill.

Program Outcomes (PO’s)

• PO1:  Students will develop critical understanding about concept, principals and theories of mass communication. Students would able to express knowledge and understanding of journalistic principles, history and practices in various media formats.
• PO2:  Students would know the techniques of media form planning to publishing/broadcasting. The porgramme is to developing proficiency in researching, interviewing, writing, editing, and producing content that meets media professional standards.
• PO3:  Students will able to create content for all media formats like Print, Radio, Television, films and Digital Media.
• PO4:  The program also aims to equip students with technical skills and knowledge of various media tools and software, such as video editing software, graphic design programs, and social media management platforms.
• PO5:  Students will have the required public relations and advertising skills for various industry.
• PO6:  Students will be familiar with the social responsibilities of media. He/She will able to cater local, regional, national and international needs. This programme will develop skills and sense of belonging to all section of society and encourage to take action for uplifting them.
• PO7:  Students will able to opt entrepreneurship.
• PO8:  Students will be sensitive towards environment and social issues. He/She will aware about the sustainable goals of United Nations Organization.

Programme Specific Outcome (PSO's)

• PSO1:  Students learn the creative writing skills for films, radio, television and digital platforms.
• PSO2:  Students get to know the media laws and ethics.
• PSO3:  Students would be able to use necessary research techniques, use statistical tools, work on proper research methodology, and able to do research in a systematic manner.
• PSO4:  Students will get encouraged for self-employment.
• PSO5:  Students will aware of social, cultural and environmental issues.
• PSO6:  The students get the required skills for print media like reporting, writing, editing, print software quark express and Indesign etc.
• PSO7:  Students get to know the different aspects of electronic media.
• PSO8:  Students learn how to use the audio-video equipment for production.
• PSO9:  Students get familiar with the various media production software.
• PSO10:  Students get to know the technical aspects all media setups.